CASE STUDY: KUBO RESTAURANT

While Kubo had built a loyal following, the restaurant faced challenges with:

• Increasing weekday foot traffic.
• Limited online visibility and inconsistent branding.
• Reaching a broader audience beyond its immediate community.
   

They needed a fresh, multichannel strategy to grow daily revenue and showcase the unique culture and flavors of Filipino cuisine.

Together, we set clear goals to:

• Drive more customers into the restaurant on a consistent basis.
• Boost Kubo’s digital presence through content, marketing, and PR.
• Highlight their story and dishes in ways that attract new audiences.
• Position Kubo as a cultural and culinary hub in the community.

Through Mic Diaz Presents, we designed a holistic strategy that blended storytelling, visuals, and events:

• Marketing & PR: Featured Kubo in In the Mix Magazine and In the Mix Column, alongside press releases to increase brand awareness.
• Content Creation: Professional photography of signature dishes, behind-the-scenes videos, and engaging social media clips.
• Digital Campaigns: Targeted social media ads and influencer partnerships to grow reach and engagement.
• Event Hosting: Curated themed dining experiences, red-carpet coverage, and live entertainment to draw new audiences.
• Community Engagement: Collaborated with local organizations to position Kubo as more than a restaurant—an experience.

• Phase 1 – Brand Refresh: Updated photography, social content, and key messaging.
• Phase 2 – Digital Push: Launched campaigns highlighting weekly specials and events.
• Phase 3 – Community Activation: Hosted live music nights and influencer tasting events.
• Phase 4 – PR & Storytelling: Secured features and community spotlights that reinforced Kubo’s brand identity.

• [+35%] increase in weekday reservations within the first 3 months.
• Social media followers grew by [45%] and engagement doubled.
• [4] press features secured in Filipino-American media outlets.
• Customer testimonials highlighted the “buzz” around Kubo’s new events.
• Strengthened brand recognition as a must-visit restaurant in the area.

Partnering with Mic Diaz Presents elevated Kubo Restaurant’s visibility, energized its community presence, and increased revenue streams. This case study proves the power of combining marketing, PR, and creative content to transform a local business into a cultural destination.

Ready to grow your business like Kubo?